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All pages should have Keywords set. Keywords should be individual words or short phrases that correspond to what is on the page. Think of keywords as the ...

All pages should have the description field filled in. The description field is what will show in search engine results below the page title.  If no title...

All images must have alternative text. Do not set images as decorative images. Alternative text is used for accessibility purposes for visually impaired u...

All data tables should use summary tags and contain header rows. Tables should only be used to display data. They should not be used to determine layout. ...

Info graphics should not be used on the website. They hinder both accessibility and search engine optimization. Info graphics are graphics that include...

Proper Link Text Hyper Links should be provided in a descriptive format in context with the rest of the copy. For example if you are linking to the ...

Content should be written in a way that users want to read it. It should also be accurate and up to date. Search Engines as well as users look for curren...

Images   All images should have alternative text. You can add this by right clicking the image and then filling in the description field.     Image...