Content Writing Guidelines

Structuring Your Content
People read differently on the web. They read 25% slower and they on average read less than a quarter of what is on the page so you need to get to the po...
Wed, 2 Nov, 2016 at 1:40 PM
Content should use brevity
Content should be brief and get to the point quickly. Use bullets and numbered lists (max 10 items) Use Clear Headlines and Subheads ( don'...
Tue, 1 Nov, 2016 at 2:45 PM
Content Writing Style
 Follow the below guidelines when writing for the web. Read your writing aloud to yourself – do you sound natural? When you think you've fi...
Wed, 2 Nov, 2016 at 10:26 AM
Use the Active Voice
Rewriting passive text into the active voice has several benefits: It makes your writing more interesting You can usually write the same information...
Wed, 2 Nov, 2016 at 9:55 AM
Content Formatting
Use Capitalization in titles (capitalize the first letter of each major word) Don't underline text - this will cause confusion because it look...
Tue, 1 Nov, 2016 at 2:58 PM
Build Trust
 Trust is important for both your users as well as search engines. When writing your content: Be factual and truthful Be selective and respectf...
Wed, 2 Nov, 2016 at 10:28 AM
Target Audience
Deliver the type and quality of content that reflects your audience What is your audience looking for? Not your mission statement Not PDFs ...
Wed, 2 Nov, 2016 at 9:49 AM