Content Writing Guidelines
People read differently on the web. They read 25% slower and they on average read less than a quarter of what is on the page so you need to get to the po...
Wed, 2 Nov, 2016 at 1:40 PM
Content should be brief and get to the point quickly.
Use bullets and numbered lists (max 10 items)
Use Clear Headlines and Subheads ( don't...
Tue, 1 Nov, 2016 at 2:45 PM
Follow the below guidelines when writing for the web.
Read your writing aloud to yourself – do you sound natural?
When you think you've fin...
Wed, 2 Nov, 2016 at 10:26 AM
Rewriting passive text into the active voice has several benefits:
It makes your writing more interesting
You can usually write the same information...
Wed, 2 Nov, 2016 at 9:55 AM
Use Capitalization in titles (capitalize the first letter of each major word)
Don't underline text - this will cause confusion because it looks...
Tue, 1 Nov, 2016 at 2:58 PM
Trust is important for both your users as well as search engines. When writing your content:
Be factual and truthful
Be selective and respectf...
Wed, 2 Nov, 2016 at 10:28 AM
Deliver the type and quality of content that reflects your audience
What is your audience looking for?
Not your mission statement
Not PDFs
...
Wed, 2 Nov, 2016 at 9:49 AM