Our website is often the first interaction that a potential student has with the UNK brand. It is also the main portal and source of information for a large portion of our audience, including current students and alumni, as well as the public at large. For these reasons, the UNK website should maintain a consistent look and content strategy.
The following are general guidelines for the website structure, as well as “best practice” examples. There are also guidelines for the appropriate styling of type and other web elements. This information is to assist developers, designers, and university communicators who work directly on the design and/or modification of UNK templates.